Update the tagline and readme intro (#1983)

package.json

@@ -1,7 +1,7 @@
 {
 	"name": "ava",
 	"version": "1.0.0-rc.2",
-	"description": "Futuristic test runner 🚀",
+	"description": "Testing can be a drag. AVA helps you get it done.",
 	"license": "MIT",
 	"repository": "avajs/ava",
 	"homepage": "https://ava.li",

readme.md

@@ -1,20 +1,19 @@
 # [![AVA](media/header.png)](https://ava.li)
 
-> Futuristic test runner
-
 [![Build Status](https://travis-ci.org/avajs/ava.svg?branch=master)](https://travis-ci.org/avajs/ava)  [![Coverage Status](https://codecov.io/gh/avajs/ava/branch/master/graph/badge.svg)](https://codecov.io/gh/avajs/ava/branch/master) [![XO code style](https://img.shields.io/badge/code_style-XO-5ed9c7.svg)](https://github.com/xojs/xo) [![Join the community on Spectrum](https://withspectrum.github.io/badge/badge.svg)](https://spectrum.chat/ava)
- [![Mentioned in Awesome Node.js](https://awesome.re/mentioned-badge.svg)](https://github.com/sindresorhus/awesome-nodejs)
-
-Even though JavaScript is single-threaded, IO in Node.js can happen in parallel due to its async nature. AVA takes advantage of this and runs your tests concurrently, which is especially beneficial for IO heavy tests. In addition, test files are run in parallel as separate processes, giving you even better performance and an isolated environment for each test file. [Switching](https://github.com/sindresorhus/pageres/commit/663be15acb3dd2eb0f71b1956ef28c2cd3fdeed0) from Mocha to AVA in Pageres brought the test time down from 31 to 11 seconds. Having tests run concurrently forces you to write atomic tests, meaning tests don't depend on global state or the state of other tests, which is a great thing!
-
-![](media/mini-reporter.gif)
+[![Mentioned in Awesome Node.js](https://awesome.re/mentioned-badge.svg)](https://github.com/sindresorhus/awesome-nodejs)
 
-*Read our [contributing guide](contributing.md) if you're looking to contribute (issues/PRs/etc).*
+Testing can be a drag. AVA's here to help you get it done. AVA is a test runner for Node.js with a concise API, detailed error output, embrace of new language features and process isolation that let you write tests more effectively. So you can ship more awesome code. 🚀
 
 Follow the [AVA Twitter account](https://twitter.com/ava__js) for updates.
 
+Read our [contributing guide](contributing.md) if you're looking to contribute (issues / PRs / etc).
+
 **This documentation covers the 1.0 beta releases, which use Babel 7. The last release that uses Babel 6 is [`v0.25.0`](https://github.com/avajs/ava/tree/v0.25.0).**
 
+![](media/mini-reporter.gif)
+
+
 Translations: [Español](https://github.com/avajs/ava-docs/blob/master/es_ES/readme.md), [Français](https://github.com/avajs/ava-docs/blob/master/fr_FR/readme.md), [Italiano](https://github.com/avajs/ava-docs/blob/master/it_IT/readme.md), [日本語](https://github.com/avajs/ava-docs/blob/master/ja_JP/readme.md), [한국어](https://github.com/avajs/ava-docs/blob/master/ko_KR/readme.md), [Português](https://github.com/avajs/ava-docs/blob/master/pt_BR/readme.md), [Русский](https://github.com/avajs/ava-docs/blob/master/ru_RU/readme.md), [简体中文](https://github.com/avajs/ava-docs/blob/master/zh_CN/readme.md)